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Communication technology offers, without doubt, major business opportunities for the future, in addition to having a most crucial social impact. Of the many factors responsible for shaping modern society, Media and Communications are perhaps the most potent. As a result, communication technology can become the vehicle with which to inseminate society with new biocentric thinking, and provide a world-wide multidisciplinary exchange of information promoting appreciation of the bio-environment as the core component of every human endeavour. We are moving into a truly interdependent world, where communication is vital to development. Information technology can bring the world together. Mass media has the power to influence and the power to educate, and this power should be applied to guarantee peace and international co-operation, eliminating isolation and division. It also has the potential to raise the necessary global awareness of the urgent need to take action against environmental destruction and abuse. International bio-education through the internet can be one of the many ways of applying this potential, in order to achieve environmentally literate global citizens. Such projects, in addition to providing direct and efficient exchange of information, can allow for world-wide simultaneous participation in the attempt to preserve bios on our planet. Meanwhile, as a more immediate plan of action, the B.I.O. has been proposing the introduction of a news bulletin on the bio-environment, as a staple item on every news program, in the same way that weather and stock-market reports already are.